Who are you trying to please?
What are you promising?
How much money are you trying to make?
How much freedom are you willing to trade for opportunity?
What are you trying to change?
What do you want people to say about you?
Which people?
Do we care about you?
(and after each answer, ask 'why?')
Seth Godin asks 8 questions that are appropriate in every season, especially as we approach the new year.
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