Look at these "10 Companies With Social Responsibility at the Core" (via Advertising Age). It sure beats the "don't blame me" I have been hearing a lot lately.

The following 10 companies stand out as prime examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses. They provide the leadership to demonstrate how marketers can pursue both objectives simultaneously. As such, socially conscious companies have stepped up their efforts with increasing effectiveness and productivity. It is an impressive movement and one that invites society at large to do even more. Let's use these as examples for "how to get it done" so that we can effectively expand our efforts to give back.

1. Burt's Bees
2. GE
3. Method
4. The Body Shop
5. Starbucks
6. Ben & Jerry's
7. Kenneth Cole
8. Pedigree
9. Toms Shoes
10. Whole Foods

Posted via web from allen bingham's posterous

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