Hard is not about sweat or time, hard is about finishing the rare, valuable, risky task that few complete.
Don't tell me you want to launch a line of spices but don't want to make sales calls to supermarket buyers. That's the hard part.
Don't tell me you are a great chef but can't deal with cranky customers. That's the hard part.
Don't tell me you have a good heart but don't want to raise money. That's the hard part.
Identifying which part of your project is hard is, paradoxically, not so easy, because we work to hide the hard parts. They frighten us.
A leader looks for the hard stuff and does not hide from it. Check out "Sure, but what's the hard part?" (via Seth Godin)
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