The Old Spice shifted from a company trapped in its past (and my dad's past) to a completely new demographics while revenues climbed 107% in the past year. The new demographics is reflected by its 1.3 million Facebook fans and 30 million views on YouTube. Leonard Sweet notes that the shift comes without leaving its core product - hairy armpits and facial foliage. So mainline, sidelined, over the line, and offline churches should take note and stay focused on our business ... helping people learn how to be fully devoted followers of Jesus!
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